Information


6
Aug 10

How NOT To Promote Your Mixtape On Twitter (Or My Top 5 Smart Dudes to Follow)

Today’s lesson…how not to promote on Twitter. First off I must say that I am an unknown indie producer myself so I know what its like trying to get heard when there is so much noise going on. Second….I must say, I don’t like to put folks on blast but when this happens over and over again, I figure I should reach out and help someone.

As you can see in the post above, someone who I have no idea who they are sent me a mixtape via Twitter @reply. No introduction, no ‘hey how are you’…..none of that. Just pretty much a download link followed by #followback. That led to the above tweet. Literally minutes later, KingKun sent me this tweet below:

Seriously?????? You gotta be kidding right? No, not kidding. I’m not a marketing guru nor claim to be but the one thing I do know about marketing is that it is built off of relationships. If I don’t know you, I’m less likely to listen to your tape. Especially without you introducing yourself or starting some sort of convo. Would you go up to someone on the street and shove your CD in their face? Wait…..don’t answer that, you probably do.

So instead of making pretend I have all the answers for you Mr. KingKun, I would like to direct you to some of the smartest digital marketers in the game (in my opinion). Feel free to follow these guys on Twitter (please don’t send them your mixtape links though) and read the articles they recommend regarding permission marketing and online promo. Thanks in advance Mr. Kun.

  1. Greg Rollett:      WebsiteTwitter
  2. Danny Dee:         WebsiteTwitter
  3. Kevin English:   WebsiteTwitter
  4. Justin Boland:   WebsiteTwitter
  5. Seth Godin:         WebsiteTwitter

P.S. Let’s all help keep Twitter from turning into MySpace.

Shout out to Wes for the inspiration behind this post title structure. Check out his site as well for proper music technology blog posts.


28
Jul 10

22 Things You Don’t Know About Me (Allow Me To Re-Introduce Myself as….Myself)

As I was reading my favorite blogs the last couple of days, I realized that I don’t want FreshNerd to turn into one of those faceless/machines of a blog that just pump out music with no personality at all (I stay away from those). So here’s my effort at making FreshNerd the kind of blog that not only has a voice but the type of blog that has a personality. FreshNerd is a person….I am FreshNerd. So if you don’t know me already, I figure these fun facts will help you out a bit:

1. I am __ yrs old (what? we just met, relax)

2. I’ve been kicked out of a club for being too drunk. I only remember the details my boys told me. The only thing I remember is LS-1 was dj’ing (remember him?) and the bouncer dragging me out of the bathroom (I think I fell asleep in there).

3.  I don’t have the greatest short term memory. I’m not sure when this…..wait….what was I saying again?

4. I had a smurf drum set when I was 4. I think that’s the reason why I’m infatuated with drum sounds till this very day.

5. When I DJ’ed in college, DJ Demp’s crateboy tried to steal my records. Yea, I turned around and my whole crate was gone. So I wander over to their booth and I see my crate. He said he thought it was his. I got my records back.

6. I started making beats after I realized my skills on the mic…well…..sucked. Although, I had some sick rhyme patterns and metaphors.

7. Wayne Brady was supposed to fly me and my production partner at the time to Hawaii to work on his album. Yea, this was right after his Chappelle show appearance. He came to the crib and we played him beats. He picked two and we never saw him again LOL.

8. I used to practice Big Daddy Kane and his dancer’s (Scoob and Scrap Luva) dance routine after memorizing his rhymes. I had the parts in my eyebrow too……

9. I backed my car into a p0le a week after getting my trunk fixed. At that point, I just left the dent there until I sold it which was last year. Those of you that know me, know about the dent in my trunk.

10. I dropped out of college (Computer Science major) with only a year left. I think I would’ve committed suicide if I ended up being a programmer. I think its the most anti-social profession in the world. It wasn’t for me.

11. I can ride a bike backwards.

12. I once popped a wheelie (example) for over 100 feet. Thats a huge accomplishment when you’re 9 yrs old.

13. I’ve never listened to a complete Tupac album in one sitting. I’ve only heard All Eyez on Me in its completeness in several different sittings. And that album only…..

14. I played in a piano recital last year. I got crushed by a bunch of little kids ages ranging from 7-12. I did do better than this 3 yr old though…..she had nothing on me.

15. I used to be addicted to video games…..NBA Live 97 & 98 to be exact.

16. I hate Kobe Bryant. For no reason really…..not sure when it all started.

17. I played football (soccer for my U.S. readers) for over 5 years. I was nice.

18.  I read a lot of books.

19. I hate movies.

20. I honestly believe I will be able to retire at 35. Now when I say retire, I don’t technically mean never work ever again. I mean only having to work if I WANT to. Financial freedom in other words…..

21. I once made pretend I was sick in the first grade so I can stay home and listen to Audio Two’s Top Billin all day. Sorry mom, sorry dad…..

22. In middle school, we would have firework battles on 4th of July. We would shoot fireworks back and forth at the kids across the lake (whatup Rob, Chico). I got hit in the neck with a bottle rocket…..ah, the good ‘ol days.

Well, if you’re still reading this far that means I’m actually more interesting than I thought. Feel free to subscribe (look over to your right) or follow me on Twitter if you found any of this remotely entertaining or if you want to make me feel better so I know someone out there reads this thing.


22
Jul 10

How We Roll: Honoring Black Skate and Surf Culture

Spotted over at Global Grind:

On July 28, the California African-American Museum (CAAM) in Los Angeles will host an exhibit featuring African-Americans and Polynesians in skateboarding, surfing and roller skating entitled How We Roll. This show will feature artwork and photography by prolific skaters and surfers such as Glen E. Friedman, Grant Brittain, Jim Goodrich, Lance Dawes, Atiba Jefferson, Neftalie, Keith ‘K-Dub’ Williams, and pioneering black female skater Stephanie Person. This exhibit will run until January 2011.

Check out the video inside of the post which is a look into the world of black skateboarders, including interviews and footage of some of the most talented members of the Zoo York Skate team.

Continue reading →


7
Jul 10

FreshArt: Cyndi Lauper & Her Beat Tape Thank You’s

Drawn by Daniel Clewell

So my latest project, The Cyndi Lauper Beat Tape, is being well received despite my lizard brain’s reluctance to ship. Well, its been a week and has garnered about 1k downloads so I want to take a second to shout out all the blogs that have showed love so far to the little up & coming dude. Support new indie artists and producers…..dope ones that is.

——————————————————————————–

Get Right Music, Beatbox Radio ShowStreet Logik, I Love Graffiti, Rock the Dub, World Famous Naija Blog, Rule 4080, DJ Mayhem, The Diggers Union, All Beatz, Bomb Atomically, Blogger House, 77e, YNotMyDream, To Eleven, Lifted Loud, PMP Rockers, Underground4Life, Dot Got It, Urban Flair, You’ll Soon Know, Rebellen, Them Fighting Words, Harry Roman, Jennifer, Tarik, Art Nouveau, Different Kitchen, Rapohnelizenz

To anybody whom I forgot or didn’t catch….drop me a line in the comments and I got you.


24
Jun 10

FreshArt: Lil Wayne by Ether (MUL Crew)

Dope piece by Ether of the MUL crew (MadeULook) drawn while he was incarcerated on Rikers. Copies were signed by Wayne with a Sharpie that Ether had “to buy with some commissary soups from a gay inmate who would get sharpies from program offices and use them for lip liner.”

Be sure to stop by the Ether blog to read the rest of his post ‘When A Wolf Cries’ which talks about his stay on Rikers Island at the same time as Wayne. Great read….


22
Jun 10

“By the Time I Get to Arizona” at Mid-City Arts Gallery June 26th

The homie Ritzy has informed me that she will be partaking in this dope group show at Mid City Arts on the 26th. For all you L.A. folks, make sure you don’t miss this one. Speaking of dope, Ritzy and Jen E has also taken their successful collabo venture online and have launched their Supreme Goods Etsy store. Be sure to stop by for some quality handmade goods.


15
Jun 10

5 Alternatives When You Have A Ghetto Internet Connection

Whatuppers my fellow nerds….it’s been awhile. I have been having internet woes as I await the cable company to come and install internet which is why the reason for no posts as of lately (if you noticed). In the meantime, I decided to try one of those personal wi-fi dongles and needless to say….I would rather use dial up. There is an upside though. When you don’t have internet, you learn to be creative and find other ways to get your online tasks done.

  1. Find a locked network and spend your day trying to guess the password – I haven’t had any luck with this yet, but I’m determined to guess one password before the day I die.
  2. Hang out with people that have iPhones – Being the nerd that I am, you would figure I have one but I don’t. The thought of touch screens scare me. Plus, everyone has one of these things so why buy one?
  3. Go to the Apple Store – free internet and use of their products. Need I say more? Just be sure to keep rotating through the different machines so the employees don’t catch on to you.
  4. Forget technology – remember paper and pen? What happened to the good ‘ole days? Send a real letter….the recipient will be more appreciative (although you may lose the client due to slow response time)
  5. Go to the library – Yes nerds, remember those? People actually used them B.G. (before Google). Give it a try, you’ll be surprised at what you find (or don’t find).

With that being said, the slow ass cable company will hopefully be here this week so I can get back up and running. To all those who I owe emails/responses, I haven’t flaked….the letter is in the mail.


28
May 10

Artists Call To Boycott Arizona

Spotted this over at Revok’s place and thought I would help spread the word.

PRESS RELEASE
Los Angeles, California, May 25, 2010

We are reaching out to get your ear for a minute about this critical situation in Arizona.

If you haven’t heard, the Arizona state legislature passed a bill (SB 1070) that was signed into law by Governor Jan Brewer that legalizes and sanctions racial profiling. Straight up.

It forces the cops to hunt down and target anyone they “reasonably suspect” that may be undocumented. And if the people they harass don’t have proof that they were born in the U.S., they can be detained and arrested. This must be stopped.

Fans of our music, our stories, our films and our words can be pulled over and harassed every day because they are brown or black, or for the way they speak, or for the music they listen to. People who are poor like some of us used to be could be forced to live in a constant state of fear while just doing what they can to find work and survive. This law opens the door for them to be shaked down, or even worse, detained and deported while just trying to travel home from school, from home to work, or when they just roll out with their friends.

Some of us grew up dealing with racial profiling, but this law (SB 1070) takes it to a whole new low. If other states follow the direction of the Arizona government, we could be headed towards a pre-civil rights era reality. This unjust law was set into motion by the same Arizona government that refused to acknowledge Martin Luther King Jr. day as a national holiday.

When Rosa Parks refused to give up her seat, they arrested her. As a result, people got together and said we are not going to ride the bus until they change the law. It was this courageous action that sparked the Montgomery bus boycott. What if we got together, signed a collective letter saying, “we’re not going to ride the bus”, saying we are not going to comply. We are not going to play in Arizona. We are going to boycott Arizona!

Signed,

Zack de la Rocha

Here’s a list of the courageous artists who have taken a stand for civil and human rights in this collective decision to boycott Arizona:

Cypress Hill
Juanes
Conor Oberst
Los Tigres del Norte
Rage Against the Machine
Cafe Tacvba
Micheal Moore
Kanye West
Calle 13
Joe Satriani
Serj Tankian
Rise Against
Ozomatli
Sabertooth Tiger
Massive Attack
One Day as a Lion
Street Sweeper Social Club
Spank Rock
Sonic Youth
Tenacious D

We are asking artists the world over to stand with us, and not allow our collective economic power to be used to aid and abet civil and human rights violations that will be caused by Arizona’s odious law.

Artists sign-up here: http://www.thesoundstrike.net/


28
May 10

So I Did This Guest Post Over at Gen-Y Rockstars

Ok, so if you nerds are brain dead or just simply don’t pay attention….I’m not only a fan of music but I produce it as well. Check out my guest post over at Gen-Y Rockstars on a new cloud based DAW. If you create music in any way, shape or form….this may interest you.

CLICK HERE TO READ


18
May 10

Posterboy Sentenced to 11 Months….Harsh Sentencing?

If you haven’t heard as of yet, a New York judge has sentenced Poster Boy to 11 mos. in jail. You can read about the full details here. Poster Boy is well known for taking subway advertisements and putting his own “spin” on them transforming billboards into art. Originally Poster Boy was to serve 210 hours of community service but it was his failure to appear in court that gave him his 11 month sentencing. What do you think?
Too harsh of a sentence?
Is the judge using him as an example to send a message to other street artists?
Was Poster Boy an idiot for skipping out on his court date?