Their manifesto:

“From merry-go-round to media circus, from stereotypical housewife to bulimic-anorexic beauty, from advertising to socially-imposed mores. In an increasingly invasive and arrogant way, we suffer a daily bombardment of messages that aim to impose upon us one collective thought, one way of being and living and one appearance.

In every corner of every city they are trying to convince us from the height of an advertising hoarding what’s in or what we need to have to be accepted by society.

WE SAY: STOP THIS!

We’re tired of feeling like numbers, of our generation being seen as a target and of our behaviour being measured as a market trend.

We believe in and promote the development of an individual and collective critical conscience and we aim for it to be respected.

We believe it is necessary to free our and future generations from self-constraining life and beauty stereotypes.

We refuse to accept socio-cultural imposition, the standardisation of the individual and the proliferation of one ideology.

We believe in plump Prince Charmings and in well-nourished princesses.

We believe it’s much better to live life in the way one wants rather than fitting into someone else’s model.

We believe that physical differences and imperfections are positive symbols of individual uniqueness.

We believe in accepting people for what and who they are without discrimination.

We believe in freedom of expression, constructive criticism and the democracy of communication.

We believe it’s time to stand up and creatively claim our right not to be standardised.

Be yourself, be proud of it and help us to spread the Be Yourself Movement!”