How NOT To Promote Your Mixtape On Twitter (Or My Top 5 Smart Dudes to Follow)

Today’s lesson…how not to promote on Twitter. First off I must say that I am an unknown indie producer myself so I know what its like trying to get heard when there is so much noise going on. Second….I must say, I don’t like to put folks on blast but when this happens over and over again, I figure I should reach out and help someone.

As you can see in the post above, someone who I have no idea who they are sent me a mixtape via Twitter @reply. No introduction, no ‘hey how are you’…..none of that. Just pretty much a download link followed by #followback. That led to the above tweet. Literally minutes later, KingKun sent me this tweet below:

Seriously?????? You gotta be kidding right? No, not kidding. I’m not a marketing guru nor claim to be but the one thing I do know about marketing is that it is built off of relationships. If I don’t know you, I’m less likely to listen to your tape. Especially without you introducing yourself or starting some sort of convo. Would you go up to someone on the street and shove your CD in their face? Wait…..don’t answer that, you probably do.

So instead of making pretend I have all the answers for you Mr. KingKun, I would like to direct you to some of the smartest digital marketers in the game (in my opinion). Feel free to follow these guys on Twitter (please don’t send them your mixtape links though) and read the articles they recommend regarding permission marketing and online promo. Thanks in advance Mr. Kun.

  1. Greg Rollett:      WebsiteTwitter
  2. Danny Dee:         WebsiteTwitter
  3. Kevin English:   WebsiteTwitter
  4. Justin Boland:   WebsiteTwitter
  5. Seth Godin:         WebsiteTwitter

P.S. Let’s all help keep Twitter from turning into MySpace.

Shout out to Wes for the inspiration behind this post title structure. Check out his site as well for proper music technology blog posts.


  1. August 17, 2012  10:43 pm by Beats and BarsNo Gravatar Reply

    Love the fact that you directly addressed the issue so many fail to acknowledge. If there is no relationship between the artist and the person they are contacting, they are just like online telemarketers. They will get no attention this way.

  2. August 6, 2010  6:59 pm by Wesley VerhoeveNo Gravatar Reply

    Oh you wouldn't believe how often that happens.

    Also, I really like the way you formatted the title of this post with a subtitle starting with "Or" between parentheses. ;)

    • August 6, 2010  7:05 pm by Fresh NerdNo Gravatar Reply got me, guilty as charged. I will give you a shout out for that.

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  4. August 6, 2010  4:32 pm by SelinaNo Gravatar Reply

    I have twitter but hate it already, seems like another myspace already, people just shove stuff forward imo without really trying to be polite/form a relationship.

    • August 6, 2010  6:27 pm by Fresh NerdNo Gravatar Reply

      It's getting bad, it wasn't like this 2 years ago....the good 'ol days

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