As I mentioned earlier this week, Kanye has decided to put out a new version of Love Lockdown due to his fan’s responses. By the way, I hate the new version but that’s not what I’m here to talk about. I thought for a second to myself and said “self, is there a deeper meaning as to why Mr. West did this?” And me being the intelligent college drop out that I am, does think that Kanye did this purposely.
Maybe you guys aren’t familiar with the marketing model of the ‘remix my song contest’ and win a prize, but everyone from Timbaland to Erykah Badu has sponsored these sort of contests for publicity/marketing. A couple of weeks ago, I was over at Derek Sivers blog reading up on some great information that every artist/musician should read. One of his articles in particular was about ‘reversible business models‘. By now you nerds are wondering where the hell the connection is. Well here it is….(first of all, read that Derek Sivers article) Kanye performs Love Lockdown at the VMA’s (of course after he says he will never perform there again). Anticipation is built around this great performance, everyone is dying for the audio and its release on iTunes. Instead of releasing a completed version….’Ye releases a version which was incomplete and as a free download. FREE download…..his fans are ecstatic and excited to listen until they realize that it’s nowhere close to what they heard on MTV. His fans gave specific feedback on why they felt the song could’ve been better and low and behold, Kanye releases the final version based off of his fan’s responses. The result: fans are now a bit more satisfied and felt that they had a part in creating a finished version of a Kanye West song.
Brilliant move on behalf of Mr. West……I hate the new version but I’m not mad at this man’s business sense. Like I said earlier, check Derek Siver’s post and as well the LA Times agrees with me.
Well nerds….I’m done ranting. Click here for new version
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September 16th, 2008 at 9:20 pm
I think ur almost as smart as Kanye well said
September 17th, 2008 at 1:41 am
It sounds better but still not feeling the song. Not believing the planned publicity crapola. His ego was crushed and had to scramble real fast. He has no problem getting a studio at the drop of a dime. He prob did it the same day he arrived in Hawaii. Who knows. Anyway,Kanye is a conquerer. He likes to win big. He wants to leave a polished legacy.
No way he was going down in flames with this one without at least asking for a second chance.
He’s obviously attached to this one. This is his work of art. I’m in the art gallery and i see what it’s about but i don’t like the colors. It happens.